Optimizing customer searching experience of online hotel booking by sequencing hotel choices and selecting online reviews: A mathematical model approach

A two-stage stochastic programming model to determine an optimal sequencing of hotels, with the online review selection provided by online travel agencies (OTAs), is developed. The multi-attributes of hotels and online reviews containing various indicators (e.g., location and service) are all incorporated in a booking decision. To determine the optimal stopping search step for customers, a sequential search behavior is assumed. The objective of...