The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing
Volume: 28, Issue: 8, Pages: 1510 - 1534
Published: Aug 8, 2016
Abstract
Purpose This paper aims to synthesize the services marketing and hospitality marketing literature, identify a gap in hospitality specific marketing models and develop the constituency model for hospitality...
Paper Details
Title
The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing
Published Date
Aug 8, 2016
Volume
28
Issue
8
Pages
1510 - 1534
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