Demystifying ‘selfie’: a rampant social media activity

‘Selfie’, the Oxford Dictionary’s word of the year in 2013, has been gaining popularity as a global phenomenon and its usage is growing with technological advancements in front-facing cameras and photo-editing software. Earlier studies hold a lopsided view of either criticising selfies as ‘vain’ and ‘narcissist’ or appreciate them as ‘feel good’ for ‘positive identity formation’. The current study intends to take a fresh look at the act and...