When Does a Presidential Candidate Seem Presidential and Trustworthy? Campaign Messages Through the Lens of Language Expectancy Theory
Abstract
Presidential candidates use different language intensity in different situations. However, the literature is unclear as to when they should use low- or high-intensity language. We applied language expectancy theory and Edwards’ theory of presidential influence to situations varying in circumstances during a presidential campaign. Results indicated significant interactions between language intensity and economic conditions. In support of theories...
Paper Details
Title
When Does a Presidential Candidate Seem Presidential and Trustworthy? Campaign Messages Through the Lens of Language Expectancy Theory
Published Date
Jul 28, 2016
Volume
46
Issue
3
Pages
592 - 617
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History