When Does a Presidential Candidate Seem Presidential and Trustworthy? Campaign Messages Through the Lens of Language Expectancy Theory

Volume: 46, Issue: 3, Pages: 592 - 617
Published: Jul 28, 2016
Abstract
Presidential candidates use different language intensity in different situations. However, the literature is unclear as to when they should use low- or high-intensity language. We applied language expectancy theory and Edwards’ theory of presidential influence to situations varying in circumstances during a presidential campaign. Results indicated significant interactions between language intensity and economic conditions. In support of theories...
Paper Details
Title
When Does a Presidential Candidate Seem Presidential and Trustworthy? Campaign Messages Through the Lens of Language Expectancy Theory
Published Date
Jul 28, 2016
Volume
46
Issue
3
Pages
592 - 617
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.