Social Media Application and the Library: An Expository Discourse

Published on Jan 1, 2015
· DOI :10.4018/978-1-4666-7415-8.CH003
P. Adesola Adekunle (Bowen University), Grace Omolara Olla (Bowen University)
  • References (30)
  • Citations (0)
#1E. Bun Lee (TSU: Texas Southern University)H-Index: 4
This article quantifies the heavy use of smartphone and Facebook among African American college students. It examines the major predictors of smartphone and Facebook overuse, including demographic and personality traits. It further explores the effect of heavy utilization of smartphone and Facebook on the academic performance of African American college students. Younger and female users spent significantly more time on their smartphones. However, excessive Facebook use was not related to gender...
68 CitationsSource
#1Samuel Kai Wah Chu (HKU: University of Hong Kong)H-Index: 20
#2Helen S. Du (MUST: Macau University of Science and Technology)H-Index: 8
This is an exploratory study investigating the use of social networking tools in academic libraries, examining the extent of their use, library staff’s perceptions of their usefulness and challenges, and factors influencing decisions to use or not to use such tools. Invitations to participate in a web-based survey were sent to 140 university libraries from Asia, North America and Europe. Responses were received from 38 libraries (response rate: 27.1%). Twenty-seven libraries (71.1%) used social ...
118 CitationsSource
#1Nancy Kim Phillips (UIUC: University of Illinois at Urbana–Champaign)H-Index: 1
Abstract A content analysis was conducted of status messages posted by academic libraries on seventeen Facebook pages. In addition to being informational, libraries attempt to engage and establish rapport with students through Facebook. The university setting not only creates a context for messages, but also offers a mutual set of experiences and values shared by libraries and students.
66 CitationsSource
Recently, there has been a fair amount of press about the increasing drive for specialization in technology hiring. This push to compartmentalize capabilities can be attributed to leaner staffing without a comparable decrease in the number of "urgent" projects. Furthermore, organizations have been doing this for so long now that it's becoming standard practice. Where are the positions for "generalists" who can perform multiple functions? Are the "utility players" in organizations being hired int...
4 CitationsSource
#1Laura C. Hand (ASU: Arizona State University)H-Index: 4
#2Brandon D. Ching (ASU: Arizona State University)H-Index: 1
Local governments in the Phoenix metropolitan area have begun to create official government Facebook pages as an additional way to reach citizens. Using social media at the local government level seems to offer the promise of increased citizen engagement, reaching citizens on a common platform and allowing for citizen comments. This article explores those cities' Facebook pages for evidence of citizen engagement from the perspective of Farmer's speaking-from power and speaking-to power theoretic...
61 CitationsSource
#1Belinda Tiffen (UTS: University of Technology, Sydney)H-Index: 3
#2Ashley England (UTS: University of Technology, Sydney)H-Index: 2
Libraries have found themselves overtaken by commercial entities providing open, unmediated information services, causing debate about the future of libraries. It has been argued that in order to stay relevant, libraries must undertake a fundamental shift towards a new focus on engaging with clients. At University of Technology, Sydney (UTS) Library we have commenced a number of activities aimed at engaging our clients, but currently only have anecdotal evidence of their effectiveness. This is a...
13 CitationsSource
#1Hazel Hall (Edinburgh Napier University)H-Index: 15
Purpose – This paper seeks to challenge how librarians conceive a number of relationships – between themselves, social media tools, and end‐users, and to argue that this determines the boundaries of service innovation.Design/methodology/approach – The paper develops themes and ideas derived from research projects on deployment of social media by library and information professionals completed within the Centre for Social Informatics at Edinburgh Napier University.Findings – Librarians currently ...
17 CitationsSource
#1Beverly Prohaska (West Pharmaceutical Services)H-Index: 3
Early adopters of social media have focused on marketing opportunities and are trying to create a presence in key social environments, but this isn't enough. This strategy is much like the initial stages of the Web, when companies thought it was sufficient to simply have a website. Building a Web presence requires a lot of work-building a social media presence requires even more work. Social networking is a dialog that requires an interactive, valid, useful exchange of ideas and information. Lea...
14 CitationsSource
#1Richard C. Hanna (College of Business Administration)H-Index: 13
#2Andrew J. Rohm (College of Business Administration)H-Index: 19
Last. Victoria L. Crittenden (BC: Boston College)H-Index: 20
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Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they 'live' online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be mea...
829 CitationsSource
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