How HR flexibility contributes to customer value co-creation behavior
Abstract
Purpose – Service-dominant logic perspective underscores the role of customers as value co-creators for an organization. The purpose of this paper is to build the understanding of how HR flexibility contributes to customer value co-creation behavior through mediating roles of employees’ role breadth self-efficacy and customer-organization identification and also to assess the interaction between CSR and role breadth self-efficacy in predicting...
Paper Details
Title
How HR flexibility contributes to customer value co-creation behavior
Published Date
Aug 1, 2016
Volume
34
Issue
5
Pages
646 - 670
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