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The Peruvian Amazon Company’s Death: The Jungle Devoured Them☆

Published on Jun 25, 2016
· DOI :10.1108/S1877-636120160000015002
Juan Velez-Ocampo2
Estimated H-index: 2
,
Carolina Herrera Cano1
Estimated H-index: 1
,
Maria Alejandra Gonzalez-Perez9
Estimated H-index: 9
Abstract
Practical implications The case of the Peruvian Amazon Company, explores how an unsustainable business model could eventually lead a once successful company to its death. The contribution of the following chapter is based on the description of the causes of the Peruvian Amazon Company’s death. Previous studies had analysed the internationalization strategies implemented by the company. Although, an evaluation of causes of the company’s real extinction had not been presented.
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