Is Strategic Communication too important to be left to Communication Professionals?
Abstract
The article is based upon empirical data from a Swedish three-year research project entitled “Communicative Organizations”, investigating the value of communication for organizations. The project is involves eleven organizations. Based upon empirical data from a quantitative survey (n = 6486) the perceived value of strategic communication and communication professionals, mainly among managers and co-workers, is analyzed. Two conceptual models...
Paper Details
Title
Is Strategic Communication too important to be left to Communication Professionals?
Published Date
Mar 1, 2017
Journal
Volume
43
Issue
1
Pages
91 - 101
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