Course recommendation as a construct in student evaluations: will students recommend your course?
Abstract
Recommendation is a highly credible and powerful construct in marketing. This article investigates the construct intention to recommend in the context of student evaluations of teaching. Motivated by changes in the sector, the study explores what factors drive course recommendation and their relationship with each other. A structural model is tested, using partial least squares on a sample of 113 students. The results show that both emotional...
Paper Details
Title
Course recommendation as a construct in student evaluations: will students recommend your course?
Published Date
Jun 3, 2018
Journal
Volume
43
Issue
6
Pages
944 - 959
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