Course recommendation as a construct in student evaluations: will students recommend your course?

Volume: 43, Issue: 6, Pages: 944 - 959
Published: Jun 3, 2018
Abstract
Recommendation is a highly credible and powerful construct in marketing. This article investigates the construct intention to recommend in the context of student evaluations of teaching. Motivated by changes in the sector, the study explores what factors drive course recommendation and their relationship with each other. A structural model is tested, using partial least squares on a sample of 113 students. The results show that both emotional...
Paper Details
Title
Course recommendation as a construct in student evaluations: will students recommend your course?
Published Date
Jun 3, 2018
Volume
43
Issue
6
Pages
944 - 959
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.