Tourists' perceptions of responsibility: an application of norm-activation theory
Abstract
Drawing on norm-activation theory, this study explores the link between tourists' perceptions of the negative impacts of tourism and their perceived responsibility. A proposed theoretical framework was examined and verified through exploratory and confirmatory research processes. Self-administered questionnaires were collected at two UNESCO World Natural Heritage Sites in China. The findings of this research suggest that tourists' perceptions of...
Paper Details
Title
Tourists' perceptions of responsibility: an application of norm-activation theory
Published Date
Feb 1, 2017
Volume
25
Issue
2
Pages
276 - 291
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