Mobilization in the Internet Age: Internet Activism and Corporate Response

Volume: 59, Issue: 6, Pages: 2045 - 2068
Published: Dec 1, 2016
Abstract
Civil society’s inability to hold powerful businesses accountable in authoritarian regimes is a grand challenge in today’s global environment. We propose that the development of Internet activism provides a novel mechanism to pressure for corporate response in those societies. Internet activism is dispersed, fast moving, and interactive, and hence can effectively focus public attention and potentially undermine a company’s public image by...
Paper Details
Title
Mobilization in the Internet Age: Internet Activism and Corporate Response
Published Date
Dec 1, 2016
Volume
59
Issue
6
Pages
2045 - 2068
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