FACTORS AFFECTING ORGANISATIONAL ACCEPTANCE OF FORMAL NPD PROCESSES
Volume: 21, Issue: 02, Pages: 1750011 - 1750011
Published: Feb 1, 2017
Abstract
Formal new product development (NPD) processes have become an important tool in NPD management. However, our understanding of what makes formal NPD process implementation successful in terms of acceptance and performance is still limited. This paper contributes to an improved understanding of factors affecting the acceptance and use of formal NPD processes. Our results show that acceptance of formal NPD processes is determined by several...
Paper Details
Title
FACTORS AFFECTING ORGANISATIONAL ACCEPTANCE OF FORMAL NPD PROCESSES
Published Date
Feb 1, 2017
Volume
21
Issue
02
Pages
1750011 - 1750011
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