From Social Value to Social Cognition: How Social Ventures Obtain the Resources They Need for Social Transformation

Academic and popular discussions of social entrepreneurship often point to the importance of social value creation in contributing to a social venture's success. Implied in these discussions is the assumption that the more pressing the social problem addressed by the mission or the greater the social value generated, the more successful and attractive the venture will be. The present theoretical framework uses social cognition theory to examine...