A comparative study of keywords in English-language corporate press releases from european companies: insights into discursive practices

Volume: 9, Issue: 1, Pages: 49 - 64
Published: Jun 30, 2016
Abstract
This study provides insights into discursive practices through a comparative study of keywords in English-language press releases from British, Spanish and Polish energy companies. Even though corporate press releases have been extensively researched, there is a lack of cross-cultural and corpus-based studies in this fi eld. In the present research three corpora of approximately 120,000 words each, containing English-language press releases from...
Paper Details
Title
A comparative study of keywords in English-language corporate press releases from european companies: insights into discursive practices
Published Date
Jun 30, 2016
Volume
9
Issue
1
Pages
49 - 64
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