An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction
Abstract
Sorescu and Sorescu (2016) and Bharadwaj and Mitra (2016) have made a number of insightful observations and suggestions for future research regarding stock returns on customer satisfaction. They have also provided a series of assessments of a study by Fornell, Morgeson, and Hult (2016) that focus on abnormal returns on customer satisfaction. Building on the original study, as well as the two commentaries and previous research, the study's...
Paper Details
Title
An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction
Published Date
Sep 1, 2016
Journal
Volume
80
Issue
5
Pages
122 - 125
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