Teaching Students a Creative Process for Crafting Business Strategy
Volume: 3
Published: Jan 1, 2015
Abstract
It is imperative that business students today graduate with an awareness and appreciation for innovation, creativity, analysis, and planning at a level that is more advanced than previous generations. The strategic management course is considered the undergraduate capstone business class in AACSB schools for achieving this end. The course is traditionally taught in a case format combining content from strategy textbooks and lectures with class...
Paper Details
Title
Teaching Students a Creative Process for Crafting Business Strategy
Published Date
Jan 1, 2015
Volume
3
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