Modeling the habit of self-service technology usage
Abstract
Prior self-service technology (SST) studies focus primarily on the initial adoption and its drivers. However, the long-term viability and success of an SST depend on regular and frequent usage. Therefore, this study draws on social psychology and information system/information technology literature to investigate the habit of SST usage and its driving forces. Using panel data pertaining to 626 Australian customers who used a supermarket...
Paper Details
Title
Modeling the habit of self-service technology usage
Published Date
Jun 27, 2016
Volume
42
Issue
3
Pages
462 - 481
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