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Open Innovation for ideating and designing new Product Service Systems

Published on Jan 1, 2016in Procedia CIRP
路 DOI :10.1016/j.procir.2016.03.214
Eugenia Marilungo7
Estimated H-index: 7
(Marche Polytechnic University),
Eva Coscia1
Estimated H-index: 1
+ 2 AuthorsMichele Germani15
Estimated H-index: 15
(Marche Polytechnic University)
Sources
Abstract
Abstract For modern manufacturing companies, the combination of physical products and intangible services (called Product-Service Systems or PSS) has been proved by time to be useful to enhance the product features by adding value throughout new functionalities, and bringing competitive advantages in a specific target market. Through PSS, companies create new business opportunities, extend the market share, differentiate the product portfolio, and improve sustainability. The PSS approach shifts the company attention from producing physical products to offering integrated systems. However, ideating and designing a PSS is a complex and multifaceted process, which requires multiple competences and cross-functions cooperation within the manufacturing company. In fact, the design phase requires to simultaneous dal with the characteristics of the physical product and of the intangible services, the last ones being by their nature fuzzy and difficult to define. Furthermore, the two entities have to be synergistically delivered and strategically managed thanks to the adoption of a PSS lifecycle management methodology and tools, in particular for the creation of a proper PSS infrastructure to delivery and maintain all the components from the design to the end of life phases. Several methodologies to design PSS can be found in literature. Most of them focus on technical development stages, while some of them face also the innovation aspects and sustainability. However, traditional product-centered approaches are not able to fully support the processes that manufacturing companies have to put in place for creating PSSs. This paper presents a new approach, based on the combination of the Open innovation method with IT solutions supporting information sharing and intra-team cooperation, in that any manufacturing company could adopt to manage the design process of a PSS. In particular, the methodology and the tools are focused on the early stages of the PSS design process, as Ideation and Concept definition that have been developed within the European FP7 project FLEXINET.
  • References (26)
  • Citations (8)
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References26
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#1P. P. WangH-Index: 1
#2X. G. MingH-Index: 1
Last. M. K. ZhengH-Index: 1
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With the increase of service profits, traditional manufacturing enterprises are transforming into providing Product-service System (PSS) which is a new product pattern and manufacturing paradigm. In order to respond to the transformation, this paper proposes the concept of product-service value creation as the value source of PSS. Firstly, this paper proposed the concept of product-service value creation network in order to reflect the complex nonlinear interaction of different value individuals...
2 CitationsSource
#1Konrad Exner (Technical University of Berlin)H-Index: 5
#2Rainer Stark (Technical University of Berlin)H-Index: 17
Abstract Research in the area of the integrated development of products and services, designated as Product-Service Systems (PSS), is maturing and a transition in industrial practices is noticeable. Nevertheless, PSS development methodologies lack consistent approaches regarding the integrated validation of different PSS elements rather than a separate development and validation. To prevent an expensive roll-out and testing in late development stages new methodologies and techniques need to be d...
10 CitationsSource
#1Stefan Wiesner (University of Bremen)H-Index: 8
#2Mike FreitagH-Index: 6
Last. Klaus-Dieter Thoben (University of Bremen)H-Index: 19
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Abstract The adoption of advanced manufacturing intelligence technologies requires managing the interaction of information in Product-Service Systems (PSS) by combining Product (PLM) and Service Lifecycle Management (SLM). While up to now no sound methodology exists, there is a strong need to have bi-directional coordination and interaction between PLM and SLM in a systematic way. A further challenge is to close loops, for example feedback from service delivery to the beginning-of-life phase of ...
45 CitationsSource
#1Eugenia Marilungo (Marche Polytechnic University)H-Index: 7
#2Margherita Peruzzini (Marche Polytechnic University)H-Index: 11
Last. Michele Germani (Marche Polytechnic University)H-Index: 15
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Abstract Nowadays Product-Service System (PSS) is a widespread trend consisting of adding services to the physical product in order to increase their market share, add value to their products, and create a new value proposition. Anyway, its application is still far from real industrial scenarios mainly due to difficulties in choosing the right partners, lack of collaboration among the partners, poor integration among the companies鈥 system platforms, and lack of knowledge about the available tech...
15 CitationsSource
Various scholars have accomplished a great deal to better understand open innovation effectiveness. Case studies have detailed its performance effects, while other studies showed the effectiveness of an aspect of open innovation, such as collaboration with third parties, external technology commercialization, and cocreation. Though most studies report a positive relation between open innovation and innovation performance, some studies indicate possible negative effects. This has resulted in a ca...
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#2Eugenia MarilungoH-Index: 7
Last. Michele GermaniH-Index: 15
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The interest of manufacturing enterprises in Product-Service systems (PSS) is growing to achieve new strategic advantages and greater earnings. However, companies still adopt product-centred design processes and lack of methods and tools to handle the relations between tangible and intangible items and manage a multifaceted design process involving multiple stakeholders. In this context, the paper proposes a methodology to support the design of manufacturing of PSS. It is demonstrated by an indu...
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#2Eugenia MarilungoH-Index: 7
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#2Michele Germani (Marche Polytechnic University)H-Index: 15
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Recently numerous companies are moving from products to services to create new business opportunities and increase the value perceived by the customers thanks to an extended value creation network. The research challenge is to support traditional manufacturing enterprises evaluating the shift from products to services as far as sustainability is concerned. While product sustainability can be assessed by several tools, the impacts of PSS (Product-Service Systems) are almost unexplored. This paper...
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Abstract The rapid development of information and communication technologies (ICT) has enabled the prevailing digital transformation (i.e. digitalization), where physical products can be readily digitized in the virtual space and seamlessly interconnected. Meanwhile, industries are ever increasingly adopting service business models (i.e. servitization), so as to offer not only physical products but also services as a solution bundle to meet individual customer needs. Such convergence of both dig...
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