Anchoring: accessibility as a cause of judgmental assimilation
Abstract
Anchoring denotes assimilation of judgment toward a previously considered value — an anchor. The selective accessibility model argues that anchoring is a result of selective accessibility of information compatible with an anchor. The present review shows the similarities between anchoring and knowledge accessibility effects. Both effects depend on the applicability of the accessible information, which is also used similarly. Furthermore, both...
Paper Details
Title
Anchoring: accessibility as a cause of judgmental assimilation
Published Date
Dec 1, 2016
Volume
12
Pages
67 - 70
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