Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop

Volume: 69, Issue: 12, Pages: 5809 - 5818
Published: Dec 1, 2016
Abstract
null null This research divides customers' on-site luxury shopping experiences into two stages—before and after entering a luxury shop—and then examines the effect of specific customer emotions in each stage. In detail, this study examines the impact of customer emotions before entering the store on their evaluations of in-store service quality, that of customer evaluations of each quality dimension on their in-store emotions, and that of...
Paper Details
Title
Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop
Published Date
Dec 1, 2016
Volume
69
Issue
12
Pages
5809 - 5818
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