Binge Watching and Advertising
Abstract
How users consume media has shifted dramatically as viewers migrate from traditional broadcast channels toward online channels. Rather than following the schedule dictated by television networks and consuming one episode of a series each week, many viewers now engage in binge watching, which involves consuming several episodes of the same series in a condensed period of time. In this research, the authors decompose users’ viewing behavior into...
Paper Details
Title
Binge Watching and Advertising
Published Date
Sep 1, 2016
Journal
Volume
80
Issue
5
Pages
1 - 19
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Notes
History