Contributions of design emphasis, design resources and design excellence to market performance in technology-based service innovation
Abstract
The value of design in product innovation is widely acknowledged and supported by empirical research, although extant research tends to focus solely on the role of designers, or design excellence, or design emphasis. Design in the context of service innovation is less well understood. Technology-based firms are viewed as key loci of innovation and, indeed, this innovation is not limited to product innovation, even though many of the stereotypes...
Paper Details
Title
Contributions of design emphasis, design resources and design excellence to market performance in technology-based service innovation
Published Date
Sep 1, 2016
Journal
Volume
55-56
Pages
33 - 41
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Notes
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