Cultural Influences on Entry Mode Choice in International Business: An Assessment and Review
Abstract
The aim of this paper is to provide a reflection on how academic production in International business has approached culture and its influences on entry mode choice. This paper provides: a theoretical basis for systematically interrelating the literature into four propositions: propositions about both horizontal and vertical joint ventures and different levels of profitability in an industry; the relationship between perceived cultural distance...
Paper Details
Title
Cultural Influences on Entry Mode Choice in International Business: An Assessment and Review
Published Date
Apr 1, 2016
Journal
Volume
07
Issue
01
Pages
01 - 14
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Notes
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