Impact of Guanxi Orientation on Opportunism Behaviors of Distributors——Moderating Effects of Governance Strategy
Abstract
This study introduced the concept ofGuanxiorientation to the framework of opportunism of channel members and discussed the moderating effects of Guanxiorientation on opportunism behaviors as well as the moderating effects of governing strategies. PLS modeling method was adopted here to conduct empirical test and inspection on 152 valid samples and the results followed:( 1) emotional favor-seeking Guanxiorientation had a significant negative...
Paper Details
Title
Impact of Guanxi Orientation on Opportunism Behaviors of Distributors——Moderating Effects of Governance Strategy
Published Date
Jan 1, 2015
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