A Model of Entrepreneurial Autonomy in Franchised Outlets: A Systematic Review of the Empirical Evidence

Entrepreneurial autonomy among franchisees is a persistent management challenge. There is a lack of empirical synthesis of its drivers, its consequences, and how it can be integrated with the standardization requirements in franchise systems. Various theoretical and empirical studies have stressed that merging franchisee autonomy with the franchisor's desire for uniformity is extremely difficult. This paper aims to provide a systematic review of...