REDEFINING CREATIVITY AND INNOVATION IN ORGANISATIONS: SUGGESTIONS FOR REDIRECTING RESEARCH

In this paper, I examine three questions: (1) how creativity and innovation in organisations are defined in the scientific literature, (2) which theories are applied and hence which explanatory factors have been discussed, and (3) what the empirical evidence is regarding these factors. I uncover an overlap between the definitions of creativity and innovation, which in my view are distinct but related concepts. Further, despite the significant...