Culture and sensory response to visual stimuli

This study investigated the influence of culture on people's sensory responses, such as smell, taste, sound and touch to visual stimuli. The sensory feelings of university students from four countries (Japan, South Korea, Britain and France) to six images were evaluated. The images combined real and abstract objects and were presented on a notebook computer. Overall, 280 participants (144 men and 136 women; n = 70/country) were included in the...