The cultural logic of digital intermediaries
Abstract
How has YouTube evolved as a cultural and commercial infrastructure? What institutional forms has it produced? The present article takes up these questions through a discussion of multichannel networks (MCNs) and their role within the digital video system. MCNs are a new breed of intermediary firm that link entrepreneurial YouTubers with the advertising, marketing and screen production industries. This article considers the functions of MCNs...
Paper Details
Title
The cultural logic of digital intermediaries
Published Date
Jul 8, 2016
Journal
Volume
22
Issue
4
Pages
348 - 360
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