Review of Research on CSR in International Marketing: 1993–2013

Abstract
Although Corporate Social Responsibility (CSR) has been an issue of major concern for marketers for more than half a century, less attention has been paid to its international marketing dimensions. However, there is a sufficient critical mass of articles on the link between CSR and international marketing to warrant attention. Thus, the aim of our study is to systematically review, assess, and synthesize extant research on the subject....
Paper Details
Title
Review of Research on CSR in International Marketing: 1993–2013
Published Date
Jan 1, 2016
Pages
683 - 684
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