Hospital Clínica Bíblica in 2013

This case study describes the situation faced by Bernal Aragón, the Director General of Hospital Clínica Bíblica (HCB), a Costa Rican hospital listed among the top hospitals in Latin America. The protagonist must define the strategy of the hospital, and choose among three principle growth paths: consolidate current operations, acquire new technology, or expand geographically. The case study is based on primary research conducted in conjunction...