E-Cigarette Marketing Exposure Is Associated With E-Cigarette Use Among US Youth

PurposeE-cigarettes are currently the most commonly used tobacco product among US youth. However, unlike conventional cigarettes, e-cigarettes are not subject to marketing restrictions. This study investigates the association between exposure to e-cigarette marketing and susceptibility and use of e-cigarettes in youth.MethodsData were obtained from the 2014 National Youth Tobacco Survey. Participants were 22,007 US middle and high school...