Original paper

The Tube on YouTube: TV Series, Media Strategies, and User Tactics in a Transmedia Environment

Volume: 10, Pages: 23
Published: Apr 15, 2016
Abstract
This study analyzes the traffic generated on YouTube around television series. We selected a sample of 314 short YouTube videos about 21 Spanish TV series that premiered in 2013 by Spain’s three most popular mainstream television networks (Telecinco, Antena 3, and La1). These videos, which together received more than 24 million views, were classified according to two key variables: the nature (official or nonofficial) of the YouTube channel on...
Paper Details
Title
The Tube on YouTube: TV Series, Media Strategies, and User Tactics in a Transmedia Environment
Published Date
Apr 15, 2016
Volume
10
Pages
23
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