The video bubble
Abstract
Multichannel networks (MCNs) are intermediary companies that sell advertising, cross-promote affiliated YouTube channels, and develop video brands. They have often been criticized as driving YouTube’s commercialization, a seemingly recent phenomenon that sees hithertho informal practices of video making and sharing being increasingly formalized. This article challenges such beliefs about YouTube’s sudden makeover, based on archival evidence that...
Paper Details
Title
The video bubble
Published Date
Jul 7, 2016
Journal
Volume
22
Issue
4
Pages
361 - 375
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Notes
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