Co-opetition of TV broadcasters in online video markets: A winning strategy?
Volume: 5, Issue: 1, Pages: 61 - 74
Published: Mar 1, 2014
Abstract
This article focuses on TV broadcasters adopting co-opetition strategies for launching online video services. It is claimed that the emergence of online video platforms like YouTube and Netflix is driving TV broadcasters to collaborate with their closest competitors to reduce costs and reach the necessary scale in the global marketplace. The article sheds light on online video platforms that were developed following a co-opetition strategy (Hulu...
Paper Details
Title
Co-opetition of TV broadcasters in online video markets: A winning strategy?
Published Date
Mar 1, 2014
Volume
5
Issue
1
Pages
61 - 74
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