Marketing and Public Relations
Abstract
* Marketing people are increasingly interested in incorporating publicity as a tool within the marketing mix, although this tool has normally been controlled by public relations. * Public relations people are growing increasingly concerned with their company's marketing practices, questioning whether they square with the company's social responsibility. They seek more influence over marketing and more of a counseling and policy-making role. * At...
Paper Details
Title
Marketing and Public Relations
Published Date
Oct 1, 1978
Journal
Volume
42
Issue
4
Pages
13 - 13
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Notes
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