Precontextualization and the rhetoric of futurity: Foretelling Colin Powell’s UN address on NBC News
Abstract
This article examines precontextualization: the rhetorical act of previewing and contextualizing a future discursive event. I examine how an NBC News broadcast selected verbal–visual representations of the past in order to enact a context for an upcoming discourse moment: Colin Powell’s 2003 United Nations (UN) address. The article draws on appraisal analysis (Martin and White, 2005), multimodal video analysis (Baldry and Thibault, 2005) and...
Paper Details
Title
Precontextualization and the rhetoric of futurity: Foretelling Colin Powell’s UN address on NBC News
Published Date
Feb 1, 2013
Journal
Volume
7
Issue
1
Pages
25 - 53
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