To “Catch the Sparkling Glow”: A Canvas for Creativity in the Management Classroom

Volume: 11, Issue: 4, Pages: 704 - 721
Published: Dec 1, 2012
Abstract
Today's corporate challenges require creativity from business leaders, but current classroom practice within business schools does not necessarily encourage students to think creatively so that innovation is possible. We authors, one a professor of management and the other a professor of art history, argue that borrowing broad pedagogical strategies more typically used to nurture creativity among visual artists, most notably a focus on process,...
Paper Details
Title
To “Catch the Sparkling Glow”: A Canvas for Creativity in the Management Classroom
Published Date
Dec 1, 2012
Volume
11
Issue
4
Pages
704 - 721
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