Marketing and Logical Deduction
Abstract
Sterrett and Smith argue that deduction is ill-suited for use in argument-centered works and that deduction should not replace induction. We respond by (1) clarifying some key terms, (2) proclaiming the extreme importance of induction for marketing science, (3) showing that the demands of deductive reasoning, if properly understood, are not excessive, and (4) defanging their argument from...
Paper Details
Title
Marketing and Logical Deduction
Published Date
Apr 1, 1990
Journal
Volume
54
Issue
2
Pages
89 - 92
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