Strong is the new skinny: A content analysis of fitspiration websites

"Fitspiration" websites are media that aim to inspire people to live healthy and fit lifestyles through motivating images and text related to exercise and diet. Given the link between similar Internet content (i.e., healthy living blogs) and problematic messages, we hypothesized that content on these sites would over-emphasize appearance and promote problematic messages regarding exercise and diet. Keywords "fitspo" and "fitspiration" were...