Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification, Flow Experience and Perceived Risk
Volume: 18, Issue: 1, Pages: 25 - 44
Published: Apr 11, 2016
Abstract
Satisfaction plays an important role in creating loyalty to a tourism destination. However, ensuring consistent satisfactory trip experiences for tourists and increasing their revisit intention remain challenging for many international tourism destinations, including Myanmar. We conducted a survey with 465 international tourists visiting Myanmar. Results indicate that need gratification and flow can increase tourist satisfaction. The perceived...
Paper Details
Title
Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification, Flow Experience and Perceived Risk
Published Date
Apr 11, 2016
Volume
18
Issue
1
Pages
25 - 44
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