The Time Has Come
Abstract
The use of Bayesian methods for data analysis is creating a revolution in fields ranging from genetics to marketing. Yet, results of our literature review, including more than 10,000 articles published in 15 journals from January 2001 and December 2010, indicate that Bayesian approaches are essentially absent from the organizational sciences. Our article introduces organizational science researchers to Bayesian methods and describes why and how...
Paper Details
Title
The Time Has Come
Published Date
Sep 21, 2012
Volume
15
Issue
4
Pages
722 - 752
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