Cultural adaptation and socialisation between Western buyers and Chinese suppliers: The formation of a hybrid culture
Abstract
We aim to examine culturally-influenced behavioural adaptation embedded in socialisation processes at interfaces between Western buyers and Chinese suppliers in China. We conducted multiple case studies, including four cross-cultural partnerships, exploring how interface teams hosting trans-cultural boundary spanners at buyer-supplier interfaces socialise formally and informally and adapt behaviourally to three key cultural differences between...
Paper Details
Title
Cultural adaptation and socialisation between Western buyers and Chinese suppliers: The formation of a hybrid culture
Published Date
Dec 1, 2016
Volume
25
Issue
6
Pages
1246 - 1261
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