Modeling customer knowledge management to make value co-creation

What do our customers know? This is the fundamental question in customer knowledge management (CKM), which emerged during the first decade of 21st century as the corporations’ main advantage in making co-creation value. In this study, we explain why CKM is important, how it could have an impact on loyalty, and its influence on making co-creation value. We will describe the main concepts related to the topic and how to gain data that are useful...