Better Together? Signaling Interactions in New Venture Pursuit of Initial External Capital

After new ventures have exhausted the limited financial resources of founders, family, and friends, they often pursue initial external capital. To secure investment, entrepreneurs can signal about their venture’s latent potential by aligning themselves with reliable third parties. Such affiliations affirm the new venture’s legitimacy and provide substantive benefits in the form of mentoring, access to resources, and ongoing monitoring. However,...