Learning lessons in strategic novelty from outliers
Abstract
Purpose – Conventional strategy is being challenged by industry shifts and by potentially disruptive strategic innovations that organizations that do not fit established ways of doing things- “outlier organizations”have discovered. Design/methodology/approach – A study of outliers, and their perspectives at the frontiers of not-yet-formed or to-be-challenged industries, can provide valuable lessons for strategists. Findings – In seeking out...
Paper Details
Title
Learning lessons in strategic novelty from outliers
Published Date
Mar 21, 2016
Journal
Volume
44
Issue
2
Pages
25 - 30
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