Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors
Abstract
Numerous examples of online retailers that have internationalized shortly after their foundation indicate that they internationalize faster than and different from traditional brick-and-mortar retailers. This paper identifies and analyzes various influence factors on internationalization speed of online retailers and their impact on individual internationalization steps. Grounded in the resource-based view, the paper examines the effects of...
Paper Details
Title
Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors
Published Date
Mar 16, 2016
Volume
56
Issue
5
Pages
733 - 757
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