Impact of Organizational Culture on Trust and Commitment in International Joint Ventures (IJVs): An Empirical Investigation

INTRODUCTIONChanges in the geopolitical environment over the last three decades are responsible for the increasing globalization of business activities. Since the early 1990s, integration in the economies of industrialized nations and liberalization of trade policies of developing and under-developed nations has resulted in globalization of products, markets, consumer tastes and lifestyles. Competitive pressure, among null reasons, has caused...