The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review

Volume: 39, Issue: 1, Pages: 311 - 337
Published: Jan 1, 2015
Abstract
Several European and U.S. reviews have established the link between food marketing and childhood obesity (EU Pledge, 2012; Federal Trade Commission, 2008; Persson, Soroko, Musicus, & Lobstein, 2012), which has stimulated researchers to investigate the effects of the most prevalent child-targeted marketing technique: the use of endorsing characters. This systematic review of these studies (15 identified; participants aged 3–12 years) focuses on...
Paper Details
Title
The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review
Published Date
Jan 1, 2015
Volume
39
Issue
1
Pages
311 - 337
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