Assessing agri-business firms' performances: Organizational and marketing business models of high/low sales and ROE outcomes

Business models are configurations (i.e., recipes) that influence a firm's success or failure. Asymmetric theory can be useful for describing recipes that express outcomes of success or failure. This study analyzes data from a survey of senior executives in 247 South and Central American firms. Questions measure strategy elements and success of the firm. Conventional business measures success using sales and return on investment. The model...