Key determinants for intention to use social media for learning in higher education institutions

This study investigated the factors that affect the intention to use social media for learning among students from the higher learning institutions. A Social Media Acceptance Model was developed by adapting factors from the Unified Theory of Acceptance and Use of Technology and the E-Learning Acceptance Model (ELAM). A total of 300 students (Mage = 25.9, SDage = 4.28) participated in an online survey. Both exploratory and confirmatory factor...